Corporate Innovation: Marketing and Strategy Gordon Foxall

ISBN: 9781138792401

Published: September 16th 2014

Hardcover

276 pages


Description

Corporate Innovation: Marketing and Strategy  by  Gordon Foxall

Corporate Innovation: Marketing and Strategy by Gordon Foxall
September 16th 2014 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 276 pages | ISBN: 9781138792401 | 6.25 Mb

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour.MoreThis volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.



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