Pacesetters in Corporate Journalism: International Harvester magazines--reaching readers through photojournalism Angus McDougall

ISBN: 9781931708036

Published:

Hardcover

294 pages


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Pacesetters in Corporate Journalism: International Harvester magazines--reaching readers through photojournalism  by  Angus McDougall

Pacesetters in Corporate Journalism: International Harvester magazines--reaching readers through photojournalism by Angus McDougall
| Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 294 pages | ISBN: 9781931708036 | 3.77 Mb

Corporate journalists and editors looking for effective ways to connect with their audiences have a new resource.Pacesetters in Corporate Journalism, International Harvester Magazines--Reaching Readers through Photojournalism gives insight to theMoreCorporate journalists and editors looking for effective ways to connect with their audiences have a new resource.Pacesetters in Corporate Journalism, International Harvester Magazines--Reaching Readers through Photojournalism gives insight to the editorial philosophy of the International Harvester magazines and first-hand knowledge as to how they operated.

Additionally, the book gives interesting behind the scenes information on stories selected from the magazines. The compelling, story-telling lessons learned by the International Harvester magazines are applicable to any media.Few corporate magazines connected with their readers like those produced by International Harvester in the 1950s and 1960s. With content that rivaled mainstream magazines like LIFE magazine, International Harvester World and IH Today took readers into the lives of International Harvesters employeesfrom CEOs to factory workers, from behind the scenes at hard-nosed union negotiations to tender moments with employee loved ones.

The magazines set standards for visual and corporate journalism.Under the direction of editors Gerald D. Hurley and Angus McDougall, International Harvester World and IH Today soon became pacesetters in corporate journalism. They became known for text that was tightly integrated with candid photography in clean, uncluttered layout. They set standards for visual journalism in their commitment to unbiased reporting.



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